Do you ever get stuck trying to align what you have to contribute with what people are searching for to help them? Here are some tips to brainstorming content that makes use of your strengths while being of genuine interest and benefit to your readers:
Tip 1: Do Some Keyword Research
People are actively searching for what they want, and you can access these searches to learn ways to better serve them. You can do some quick and easy research by typing keywords into Google’s search bar and seeing what related phrases come up that are being frequently searched for. Try typing in some general topics and then jot down a few titles based on the keyword phrases people are searching for. Or go even deeper and use those phrase results to start new lines of research to get even more detail about what searchers want.
If you find this method particularly helpful, there are also some professional keyword research tools you can look into for even more sophisticated results.
Tip 2: Spend Some Time Site-Surfing
There is so much content already available online that you might worry that everything’s been done before. But the real truth is that no two people have the exact same knowledge and experience and context to apply them to, and browsing what others have written can be a great way to spark unique slants of your own!
Look at blogs, forums, and other authority sites, and see what people are talking about. Get to know what people want and the issues they are facing. It’s particularly useful to see what questions readers are asking in forums and blog comments. Writing on these topics enables you to truly tap into the needs of your audience.
As an added bonus, this kind of research can also be combined with your marketing strategy by participating and networking where appropriate with the sites you are visiting.
Tip 3: Create a Mind Map
A mind map is one of the most effective brainstorming tools, so why not use it for your content creation? Write down your keyword or base topic or product on a piece of paper and try to think of all the “Who,” “What,” “Why,” “Where,” “When,” and “How,” discussions that can branch off it. Then examine your branches and consider how they can subdivide into further branches from there. Every new topic you come up with can be a catalyst for going further or can serve as a base topic for a separate brainstorming session of its own! You can also combine this method with the previous ones, using the topics you come up with as additional fuel for your keyword and browsing research.
With some practice, these brainstorming techniques can become a habit that will keep you in tune with what readers want and what you have to offer. Never let a lack of knowing what to write about fool you into thinking you have nothing valuable to give.