Content is the currency of any online business. It attracts new clients, gets you noticed by search engines, and enables you to build a loyal, supportive following while communicating what you have to offer. But content takes time to create! Although you should never rush your online content, there are some ways to ensure you create it as quickly as possible without sacrificing quality.
1 – Eliminate Distractions
When you know it’s time to write, make a point to eliminate distractions. This might seem obvious, but are you really doing it? Many people keep their Facebook, Twitter, email, and such open on their browser while they’re writing. Even if you don’t check them, notification sounds still affect concentration. Find a quiet place where you can concentrate, and only have sites that are relevant to your research open while you write. If necessary, install a browser plugin that blocks distracting sites.
2 – Make a Plan
Do some basic planning before you begin writing. While some writers are talented enough to write fluently as they go along, many professionals say that having a plan makes their composition better and faster no matter how good they are. Before you start writing, type out a basic outline listing each point you want to cover from beginning to end. Use this draft as your guide, and improvise if you need to along the way.
3 – Don’t Constantly Edit
The first time you draft a new piece of content, let the words flow without editing as you go. Write your entire first draft before you look for any spelling mistakes or potential changes. Most people tend to edit as they go along, and again at the end. This is a waste of time and will often halt the creative flow.
4 – Write Shorter Content
Where possible, keep your content shorter! This doesn’t mean deliberately writing short posts that don’t provide any value. Instead it means saying what you need to say but in as few words as possible, or breaking up detailed topics into multiple articles rather than covering everything in just one. As long as your readers can get what they need from your post and feel that you’re delivering value, then there’s no effective difference between a 500 or 1000-word post other than the time it requires of the reader. Shorter pieces are also often easier to follow and understand for those who don’t have much undistracted free time to devote to reading. Don’t forget you still have a comments area to engage those who are looking for more detailed discussion, and this is a good place to put supplemental information that’s helpful but not necessary to include in your main article.
Lastly, remember that you will also get faster with practice, especially if you “batch” your content creation to create multiple posts at once. So keep on writing!