Looking to start a podcast but don’t really know where to begin? You’ve come to the right place. This format of media has exploded in popularity over the last few years and it seems like you can now find one on whatever topic you’re interested in.
But that doesn’t mean there isn’t room for more! With low barriers to enter the market, all you need to do is find your niche and build an audience. Simple, right? Well, there may be a little bit more to it so we’ve put together 6 things every beginner needs to know about podcasting.
- There’s a difference between format and content
If you are new to the podcasting world, you might not understand the difference between these two terms which are regularly thrown around. Content is the information that you talk about, the stuff that fills your podcast. The format, however, refers to the technical structure. It might be how often you release a new episode or how the specific episodes are put together, but it doesn’t encompass the actual topics of your podcast.
- It’s worth investing in the right equipment
If you’re going to have a successful podcast, you need to sound professional. This means investing in the right equipment to deliver a high-quality sound. A good microphone is especially important as people will quickly lose interest if your voice is muffled or squeaky.
- It’s also worth investing in professional branding
Professional branding is also important to set your podcast up as a serious project. Consider hiring a professional to create a banner and somebody to put together an engaging intro for your podcast episodes.
- The best frequency to post is weekly
With so many different podcasts now in operation, research has been conducted to assess the optimum frequency for releasing new episodes. Apparently the sweet spot is weekly, so aim to release a new episode each week.
- You won’t regret spending time planning
A good plan will help to keep you on track and ensure you have high-quality content for each session. It will also ensure you don’t repeat yourself and lose the attention of your audience!
- Don’t be afraid to get personal
Whether you decide to release a serious podcast or a comedic one, getting personal isn’t a bad thing. Try to let your personality shine through with personal anecdotes as this will help your podcast to stand out from the crowd.