If you haven’t yet heard the phrase “information overload,” you will soon – because it happens to the majority of online entrepreneurs at some time or another. Information overload is when you simply have too much to learn – so much that you feel overwhelmed, frustrated, and more confused than before you had help.
It happens easily with this industry because there are so many options you have – an endless array of opportunities. You can be a product owner, service provider, and an affiliate all at the same time. You can use article marketing, social marketing, or pay-per-click campaigns. If you’re new, you may not know much about any of the above, and suddenly you’re thrust into an environment where everyone’s opinions differ and you don’t know where to start!
The first thing to do is calm down and take some of the pressure off of yourself. All of this information you need to digest isn’t going anywhere. It’s going to be here tonight, next week, and a year from now. Don’t invest in a guide about Google AdWords, another about Facebook ads, and yet another about Private Label Rights all at the same time.
There’s an old saying, “How do you eat an elephant?” Answer: “One bite at a time.” A new business might be even bigger than an elephant. It’s probably beyond you to do everything at once, so be respectful of yourself and strategic in focusing on one part at a time rather than dividing your attention ineffectively.
It doesn’t matter if you start out learning about social marketing before you know the ropes of article marketing. The point is that you’re educating yourself and putting that knowledge to work for you. As long as you read the social marketing guide and apply that insight to a method of making money, you’re on the road to success!
Some things won’t make sense to learn before others. If you know you have no money to start with, then don’t buy (or even download for free) a guide about pay per click marketing. Start with something you can do.
You don’t want a guide to everything all at once. You want to invest in small, bite-sized chunks of information that you can digest and utilize before moving on. Want to start with a free blog? Get a blog guide. Launch a blog. Then move on to whatever interests you next, such as product creation or selling on eBay – whatever floats your boat. The key is to not get stymied by having too much information and too many choices at once.