Do Your Customers Trust You?

As a business owner it is important for you to build trust with your customers, clients, employees, and other business acquaintances. Trust takes a long time to build but can be broken in mere seconds. When trust is destroyed, you open yourself and your business up to bad vibes, game-playing, and other underhanded tactics.

If you haven’t placed much stock on trust in your current business, you should take a step back and look at this issue. How trustworthy do you think you are, and how much trust do your customers place in you?

Use the following points to improve your trust ranking and build better relationships in your business. They can also be used to regain trust too.

  • Understanding and Empathy – try to look for things that you have in common with people and then build trust from there.
  • Being Honest and Open – don’t be scared to show your true emotions and viewpoints. Of course, be receptive to other people’s opinions and sensitivities, too.
  • Be Genuine – show people that you care.
  • Have Respect – you need to respect yourself and others and treat people as equals. Don’t blame or criticize anyone unnecessarily or make them feel guilty.
  • Listen – really pay attention to what someone is saying and demonstrate that you understand their point of view. All it takes is a quick nod in agreement to achieve this and trust will quickly build.
  • Best Interests – learn how to take other people’s interests into account, not just your own. Look for solutions so that everyone becomes a winner.
  • Being Reliable – when you promise to do something, follow through and get the task done. Don’t make promises that you have no intention of keeping.

Think about how you can take these principles and apply them to your business practices. If you promised to look into something for a customer, actually follow through and do so. Even if you don’t locate what it was they were looking for, at least you made the effort and tried. This will no doubt be appreciated by them and helps build trust and respect.

Sometimes mistakes happen or you sell or refer a product that doesn’t turn out to be suitable. When this happens, be honest and tell your customers or clients that you made a mistake. This helps demonstrate solid business practices along with trust.

If you truly want to run a business with honesty, integrity, and trust then take steps to build relationships with everyone you meet on a day to day basis.

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