Using Stories and Reviews to Build Trust in Your Business

Building a solid business reputation takes time and energy. If you want your business to prosper and survive, then building trust with your customers is extremely important. This is very true for online businesses today as they often lack in the physical customer/owner relationship.

With so many business going online, you don’t get many salesmen knocking on your door anymore. Instead customers shop online and have to know whether or not they are ordering from a reputable business owner.

So what can you do to improve your reputation and build trust with your online customers? One way to do this is by demonstrating that there is a human face and personality to your online store.

You can do this by telling stories about yourself, how you came to be in business, and more. A great place to do this is by creating an About page on your website.

As a business owner, your goal is to have lots of customers, especially repeat buyers. In order for this to happen, your potential customers need to know, like, and trust you. In other words you must work at building a relationship with them.

When people shop online, they are usually looking for a solution to a specific problem and they want to buy from someone they trust.

Starting off with your story is a wonderful idea. Then as you get customers, ask them for their honest reviews and opinions. Many customers are more than happy to write a review; they just don’t always offer to do so. Get into the habit of asking for reviews and comments. Even if you get a bad comment, look into it and see what steps you need to take to remedy it.

Depending upon your business, you may want to create a Facebook or Google+ page. These can be a valuable medium for connecting with your customers and attracting new ones.

Social pages are run live, so customer’s comments are posted as they are written. This can be a great thing as it shows your pages are active, which invites other people to come and visit and see what all the noise is about.

On these pages share your story, daily activities, what you do for your business, and more. You can even offer to showcase customers that have used your products or services in a certain way. Your goal here is to build a loyal and engaged community. This will do so much to develop your trust levels and help increase your business further.

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