So many small business owners are reluctant to outsource, because they don’t like spending the extra money. They think it would be a waste of cash to pay someone else to perform tasks they can do themselves. But that thinking is very flawed.
The top marketers you know today have teams to help them go from the conception of an idea to a product launch. But before they could afford a staff, they used freelancers to outsource the more insignificant tasks while they worked on building a bona fide business.
Name just about any millionaire or billionaire in the world and chances are, that person has employees or outsourcers who take care of the vast majority of their work. It’s nearly impossible for one person to grow a business to the seven-figure range or greater by themselves. It can be done, but it would require a level of dedication that very few individuals possess.
Try to think about outsourcing in terms of the money you deserve to be paid. What do you think your time is worth? Are you willing to go out and work at a job making minimum wage or a bit more? If not, then you’re better off delegating your tasks to people who are willing to work for that. If your time is worth more than what it would cost you to hire someone else to do it, then it just makes sense to outsource the task!
Trying to do everything yourself can also hamper your chance to be extremely successful. The more you try to do by yourself, the less you’ll actually get done. Think about this: If you spent every single waking moment writing eBooks, you might be able to pull off one a month. If you’re a very fast writer, you might be able to create a few more. But if you hired outsourcers, you could create an unlimited number of them – and take the time to launch each one and get a hefty return on your investment, too!
You may have heard the horror stories about finding reliable outsourcers. Yes, it can be hard to find someone who is reliable, but you don’t have to be ripped off! You can give each outsourcer a small order first to test the quality of their work and the speed of delivery. The first few jobs might be smaller jobs. Once they’ve proven themselves a few times, you can start giving them larger jobs. Go from a pack of 5 one-page articles to a 50-page eBook.
Some outsourcers will ask for payment up front, because they get scammed, too. That doesn’t necessarily mean you should discount them. Some very excellent outsourcers require payment up front to make sure they don’t have their hard work stolen. Just make sure you always ask for references or take the time to examine their reputation and profiles first. If they have a lot of good testimonials from people you recognize, or they have a very good word-of-mouth reputation, then you’re probably safe working with them.
Even people with stellar reputations flake out sometimes, but it’s less likely than it might be if you went with a total stranger with no standing in the freelance community. Remember, outsourcing does cost money, but as long as the work they do makes you a profit and saves you time, it’s worth it in the end.